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Tour the Roastery
Alfred Peet opened the first Peet’s store in 1966 to offer the best coffees in the world without
compromise. He believed the only way to achieve greatness was by hand roasting in small
batches and serving the coffee fresh from the roaster.
Emphasizing knowledge, taste, and using the senses to evaluate quality at every step, Peet’s purpose is the same as it was in 1966 — to be the gold standard by which all coffees are judged.

Step 1: Only the Best Beans

Year in year out, Peet’s starts
with the highest quality beans.

From the finest lots of the best coffee growing estates, Peet’s buyers taste and select the choicest few. Because quality starts with the grower, we have cultivated our relationships with the best growers around the world for decades, and they have come to know how seriously we take coffee. Learn about Peet’s craft of sourcing the best beans at the roastery tour.

Step 2: The Art of Blending

Peet’s reputation as a roaster of fine coffees
is based on our distinctively rich blends.

To create a blend, we combine and marry what is best in coffees from different origins to create the bold, distinctive tastes that have become customer favorites. Visit the roastery tour to explore our approach to blending.


Step 3: Roasted by Hand, Ear, Eye, Nose and Mouth

Peet’s tastes the way it does
because it’s made the way it is.

For Alfred Peet, there was only one way to roast coffee. By hand. In small batches. Using the best beans. Nothing has changed. We watch, smell, adjust, listen, taste and re-taste over and over, personally tending hundreds of roasts every day. See how we roast at the roastery tour.

Step 4: Roasted at 4 am. On its Way by 4pm.

Freshness matters — speed is of
the essence from roast to your cup!

We obsess about freshness. As soon as our coffee is roasted, our mission is to have it bagged and on its way to you before the end of the day. And you’ll see us often, personally delivering the coffee to your grocery. This way you’ll experience all the complexity and rich flavor that Alfred Peet intended. Discover how we get you the freshest coffee at the roastery tour.


© 2012 Peet’s Coffee & Tea | 800.999.2132