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Improving farmer's lives through quality coffee.

Peet's coffee buyers, Shirin Moayyad and Doug Welsh, in collaboration with TechnoServe, spent hundreds of hours providing East African farmers with:

  • Advice on how to earn higher prices through quality
  • Direct links to new markets
  • Education on identifying coffee quality
  • Market context and an increased understanding of the specialty market
  • Tools to empower farmers to manage their own business

The results can be seen in the lives of thousands of farmers who are now receiving higher incomes and tasted in a cup of Peet's Uzuri African Blend.

TechnoServe

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